Your Pipeline Is Empty Because You’re Not Pitching: Why Daily Outreach Is Non-Negotiable To Grow Your Coaching/Consulting Business
- Bianca Shellie-Robinson, MBA,PMP

- Aug 20
- 3 min read
Some of you are working tirelessly in your business but you’re still broke.
The reason?You’re not pitching. You’re not fishing.
And if you’re not actively fishing, your pipeline is dying.
As the CEO of Cayden Cay Consulting, I’ve spent the last 15 years helping coaches, consultants, and service providers turn their expertise into sustainable income. I’ve helped them launch programs, close contracts, and scale their consulting models.
But nothing and I mean nothing works if you don’t have a consistent stream of opportunity flowing to you.
And that starts with pitching.

Why Pitching Daily Is the CEO’s Real Job To Grow Your Consulting Business
You are not just the service provider.
You are the rainmaker.
You are the pipeline protector.
You are the only one responsible for putting your business in new rooms, new spaces, and new conversations.
That means:
You don’t wait for the algorithm to send traffic.
You don’t wait for referrals to fall in your lap.
You don’t just talk about the offer—you make the ask.
You actively pitch every day.
And let’s be honest...
This is where most solopreneurs, coaches, and consultants stall. They’ve built the offer. They’ve posted the content. But they’re not fishing for new clients, contracts, or cash.
Pitching Is Fishing: And Most Aren’t Even in the Water
You can't catch anything if your line’s not in.
That’s what pitching is.It’s not cute marketing. It’s not vague attraction.
It’s high-level action that puts your business in front of decision-makers daily.
And it doesn’t matter if you’re scared.I’ve pitched myself into some of the biggest rooms in this industry with no connections, no referrals, and no handouts.What got me there?
A bold, consistent pitch strategy will grow your coaching/consulting business.
It wasn’t perfect. But it was present.
I was there: positioned, clear, and unapologetic.

Why Most Businesses Flatline: No Pitching = No Pipeline
Here’s the truth:If you aren’t pitching, you’re not selling.And if you’re not selling, you’re stuck hoping someone magically finds you.
That’s not strategy. That’s survival.
The businesses I work with don’t scale because they have the best branding.They scale because they consistently do the hard thing: put themselves in the path of revenue.
Even when it’s uncomfortable.Even when there’s no guaranteed yes.Even when they’re “not ready.”
That’s the kind of discipline that builds income you can depend on.And that’s the exact discipline I built into the 30-Day Money Generating Activity Challenge.
The Challenge Built for Closers: Daily Money-Making Discipline
I created the Money Generating Activity Challenge for one reason:
Too many entrepreneurs are busy—but not building. Active—but not profitable.
This challenge gives you 30 straight days of revenue-generating prompts that make you do what actually moves the needle:
Getting visible to the right people
Pitching offers in real spaces
Activating dead leads and warm contacts
Following up with intention
Finding new fish, every day
You won’t be posting and praying, you’ll be pitching and converting.
And it’s built from the same structure I use with my private clients who’ve built 4- and 5-figure months using this exact approach.
If your business is ready for income that’s not left to chance—join the challenge.

Here’s What Happens When You Pitch Consistently To Grow Your Coaching/Consulting Business
You stop waiting for visibility and start controlling it.
You stop second-guessing your value and start closing deals.
You stop overthinking marketing and start making moves.
You finally have a pipeline, not just content, not just cute captions, not just vibes.
And that’s the difference between being a coach and being a CEO.
You want revenue?Start pitching.Start fishing.Start acting like the rainmaker you say you are.
Want the System I Use and Teach?
The 30-Day Money Generating Activity Challenge is open now.
Built for coaches, consultants, and solopreneurs
No social media strategy needed
Get into rooms, inboxes, and conversations that convert
Track your actions, your pitches, and your pipeline
Make money while the internet scrolls
This is for those who are done waiting and ready to win.


You have been preaching/teaching this for years and it’s all facts. I noticed a difference when I was pitching and posting on a regular basis vs when I had to pull back. I’m ready again. Thank you for continuing to show up and lead by example.
You ar consistently showing up as a lighthouse for a sober perspective! Thank you for always sharing such valuable insight!
Thank you for always providing such good insight. It always seems to resonate & always right on time!
Great article! I completely agree with this because I learned the hard way and my business activity declined. I am looking forward to pitching daily! Thanks Bianca!
Cayden Cay consulting will get you paid; it’s a very wise investment indeed!